Launch Alert: Something Wicked This Way Sips…


🪄 We’re thrilled to announce the upcoming Stanley × Wicked: For Good tumbler collection — and trust us, you won’t want to miss this. Arriving exclusively at Target on October 26 (in stores and online), these three limited-edition tumblers are destined to be collector’s pieces. 

✨ The Trio of Tumblers

Each tumbler is a Stanley 1913 Quencher H2.0 FlowState with vacuum insulation, reusable straw, handle (on larger sizes), and dazzling Wicked-inspired design. 

  • Elphaba For Good — Deep emerald green with gold accents and a hidden witch’s hat element

  • Glinda For Good — Iridescent pinks and purples, accented with butterflies and hidden crown detail

  • Ozian Reprise — A tribute design evoking Oz imagery, blending shimmering tones and storybook motifs

They’ll come in three sizes: 20 oz, 30 oz, and 40 oz, priced between $35 and $55


📅 Mark Your Calendar & Prepare

What When Where
Official Drop October 26, 2025 Target stores + Target.com (exclusive)
Early Collection Rollout Some Wicked merchandise begins October 5 Target stores / online 
Film Release Late 2025 “Wicked: For Good” debuts in theaters

Because of their limited-edition nature and massive fan demand, these tumblers are expected to sell out quickly — prior collaborations with Stanley had similar frenzy. 


🔮 How to Be Ready (and Get Yours)

  • Set a reminder for October 26 — in-store or online — because these won’t last long.

  • Follow Target’s social & Stanley’s official channels for drop alerts, restock info, and behind-the-scenes peeks.

  • Consider shopping online early to avoid line queues or stockouts.

  • Tag your photos with #WickedStanley #DefyGravity and share your style (Elphaba, Glinda, or Ozian).


Prepare your broomsticks and water bottles, because once these hit shelves, they’ll defy gravity — tumblers that bring a touch of Oz to your everyday sip. Let me know if you want a shorter version, social copy, or something themed for your audience!


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